Why is boost juice so successful

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You must be logged in to post a comment. About 70 percent of Boost Juice outlets are franchised. Estimated market share: How can franchisees best control costs given the volatility of produce? What are the consumer trends in this market? Boost closely monitors product trends across the world.

Back in , a woman with no business experience - but unlimited passion and family support - opened her first juice bar in Adelaide, Australia. That woman was Australian adventurer and entrepreneur Janine Allis. And the bar was Boost Juice - now one of our most popular and loved juice and smoothie brands, with stores in 13 countries On a trip to the United States back in , something caught Janine's attention. Everyone was into healthy smoothies and fresh juices - while in Australia, the fast food market was uninspiring and unhealthy.

So once back home in Melbourne, Janine and husband Jeff developed a retail concept different to anything the world had seen. Based on Janine's 'love life' philosophy, Boost Juice would offer a unique customer experience around happy, healthy living. The idea of bringing this much-loved Aussie brand to U. Little did Janine know that her plan to not work a hour week would actually mean working a hour week, with no money coming in for a good three years.

But hard work is often rewarded, and the success of the first King William St store allowed Janine and Jeff to open three new sites — including two in one day. However, making smoothies turned out to be anything but smooth — as the shiny new juicers refused to work.

Both broke after a single day, but the job was done, and new equipment was on its way. Hurdles are there to be hurdled. Sometimes, the best way to learn is to jump in at the deep end. Janine and Jeff signed for 28 leases at Westfield Shopping Centres. Thanks to sheer determination and amazing franchise partners, it happened on time and on budget. Just three years later, Janine purchased rival chain Viva Juice and sold the rebranded stores to franchise partners.

The figures were now incredible. Boost Juice was averaging one store opening a week; and during September , it was opening almost one new store every single day.