Mailchimp how long to send

Why is that? Common sense would tell us that political affiliation is too broad and tangential a category with respect to send time optimization. How about the location and culture in which they live? After all, people in different countries have different schedules. A much larger percentage of folks in Spain engage with email in the 10 and 11am hours, while Norway—which currently has a very long summer day—plateaus out with plenty of folks having optimal send times well after business hours.

Egypt, on the other hand, has a much higher percentage of recipients whose optimal send time is in the predawn hours. College-aged recipients have an optimal send time distribution that is shifted to the right with a peak at 1pm instead of the typical 10am. Given the sleep patterns of college students, especially in the summer months, this comes as no surprise.

So age is certainly a step in the right direction. When we look at occupation, we see some of the largest differences. Bartenders, like college students, get a later start on the day, and their whole distribution shifts right, giving them a peak at around 1pm. Lawyers, on the other hand, have a highly condensed distribution, with two peaks: first thing in the workday at 9am, and then again after lunch. Very few lawyers have optimal send times that are outside of work hours.

As for neonatal nursers, their workdays are all over the place and so their distribution gets widened and is less peaky. Indeed, many of these nurses have optimal send times well past 8pm.

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